Holiday Retirement - Milo

Serving the new senior

By 2030, for the first time in US history, older people will outnumber children; we’re witnessing a transformation of what older adults want, with almost 90% of seniors and Baby Boomers preferring to age at home.* In order to give them what they want, Holiday Retirement, one of the largest providers of senior living, created a pilot program to support seniors at home — Milo.

With Milo, trained companions visit seniors in their homes several times a week with healthy meals, tasks to attend to, and ways to record progress in strength and mobility. We created multiple applications to support each player in the Milo operation, developed marketing materials for print and digital audiences and built a social media following.


Building an ecosystem

We created a system of applications to support everyone in the Milo universe:

Diagram@3x


Creating senior-friendly tech

Each senior is given a tablet with the app installed for them to use. Companions show seniors how to use the app during their visits to note progress, well-being, and select meals.

Tablet07

FEATURES

App_01_1@3x
App_01_2@3x
App_01_3@3x
App_01_4@3x
App_01_5@3x
App_01_6@3x

“We designed our apps with speed to market and with maximum scalability in mind. So, rather than build end-to-end functionality, it was more efficient to leverage proven expertise when it came to OMS, routing, and subscription management — allowing us to add new features over time without negatively impacting the user”

Team_7@1x

— Hope, Product Manager


Showing the power of support

With seniors’ permission, family members have access to their own app, which accesses data from the senior and companion apps to give an accurate picture of each visit.

Case_01_Assets_3@3x

FEATURES

App_02_Screens_1@3x
App_02_Screens_2@3x
App_02_Screens_3@3x
App_02_Screens_4@3x
App_02_Screens_5@3x
App_02_Screens_6@3x


Recordkeeping made easy

Companions write their notes for each visit using their own app, which also keeps track of tasks.

Mobile02c

FEATURES

App_01_1 Copy@3x
App_01_1 Copy 2@3x
App_01_1 Copy 3@3x

“One of the biggest challenges was to design a cohesive system of apps - for companions, for seniors, for family members - all with different levels of tech savvy”

Team_3@1x

— Ricardo, Product Designer


Making sales instantaneous

Companions help members amend, cancel or add visits using the app.

Case_01_Assets_5@3x


Simplifying management

The app for General Managers aggregates regional data for 24/7 oversight, with management of tasks and meal orders, routing logistics and companion performance.

Case_01_Assets_6@3x


Putting it all in one place

We created one central hub to hold data across all regions and track overall trends in membership, engagement and subscriptions.

Case_01_Assets_7@3x


Turning up the volume with telenovelas

By approaching a taboo topic with humor, we sparked a conversation around living options for older adults and boosted engagement on our social media pages.

Case_01_Assets_8@3x

“The response was massive. Everyone was tagging someone they knew, and finding comedy in something that’s really difficult to talk about”

Team_2@1x

— Erika, Copywriter


Offering peace of mind

We directed our efforts at family members who are juggling their responsibilities at home while also worrying about their parents’ well-being. By using AI to generate 78K unique ads over a 6-month period, we were able to see what resonated.

marketing5


Letting seniors speak 
for themselves

We showed the program in action, and let the seniors speak for themselves in video shoots and interviews we conducted. This documentary approach was a way to capture the service and the lives of seniors authentically, and the resulting ads generated the most leads.

OUTCOME

100+

members aging
at home (pilot)

↑103%

increase in leads over
six-month period

↓72%

decrease in cost per lead
over six-month period

We validated a new revenue stream for this client, invested in marketing, and showed that supporting seniors’ independence at home was a business worth pursuing

WHAT WE DID

PRODUCT

Strategy

Innovation

UX Design

Visual Design

Copy

Copy

MARKETING

Creative Direction

Copy

Design

Social

Lead gen

SELECTED WORKS

Holiday Retirement/MiloPRODUCT & MARKETING

Dr.PhilPRODUCT

RangriPRODUCT & MARKETING

Address

110 East 25th Street
New York, NY 10010
+1 (646) 894.8236

Get in touch

We collaborate with courageous clients who want to make a positive impact on society. Create with us:

contact@10012.com

We collaborate with ambitious
brands and people; we'd love to
build something great

contact@10012.com

We collaborate with ambitious
brands and people; we'd love to build something great

contact@10012.com

© 10012.com - 2018