Rangri

Satisfying and fighting hunger

The work we do for our clients we also do for ourselves with our own start-up, Rangri, a food-delivery platform in Brazil, which is run locally. What makes Rangri (pronounced “hungry” in Portuguese) unique is that it satisfies and fights hunger at the same time, as a portion of every order goes to either UNICEF or the Brazilian Association of Organic Agriculture.

Hunger is a constant on the streets of Brazil’s largest and most affluent cities yet most Brazilians do not have a meaningful way to deal with it. While non-profit organizations are doing great work, their marketing and technology is antiquated — most are struggling in isolation and obscurity and there is no faith in the government to address the issue.

With our design, social networking features, and a focus on the most popular restaurants in each target city, Rangri appeals to the fast-food delivery sector in Brazil. Users, who tend to be young, urban, middle and upper class, pay only the cost of food and delivery. Revenue is generated from participating restaurants, which pay a 10% fee for each order, including food, taxes and delivery.


Searching far and wide

How do we select the restaurants we work with? It all depends on quality, what consumers are looking for, and how the cuisine complements what is already represented. We keep the variety wide and the quality high.

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Watching contributions rise

Users watch our contribution to hunger-fighting organizations increase in real time as they add more items to their order, giving them an incentive to order even more.

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Turning bragging into profit

We designed a Bragging Engine™ as a way to decrease cost per acquisition and increase retention. It capitalizes on Facebook’s updated algorithm, which prioritizes posts from friends over posts from advertisers, and gives users an opportunity to brag about the good they are doing — simultaneously spreading awareness about Rangri.

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Rewarding donations with fun

To retain users, the more they order, the quicker they achieve particular milestones (i.e. “I donated 50 meals”), which unlocks discounts—a rewards program with a tangible impact. Rewards include exclusive filters, from “I helped fight hunger” to TacoFace™.

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Building our identity

Rangri’s color palette is based on Brazil’s national dish, prato feito or “ready-made meal,” which is enjoyed by people of all backgrounds and means.

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OUTCOME

74%

Shared bragging card after completing order

Shared bragging card after
completing order

1.25

Additional orders generated from each shared card

Additional orders generated from
each shared card

83%

Of orders are 

repeated orders

WHAT WE DID

Strategy

Innovation

UX Design

Visual Design

Copy

Creative Direction

Copy

Design

Social

Lead gen

SELECTED WORKS

Holiday Retirement/MiloPRODUCT & MARKETING

Dr.PhilPRODUCT

RangriPRODUCT & MARKETING

Address

110 East 25th Street
New York, NY 10010
+1 (646) 894.8236

Get in touch

We collaborate with courageous clients who want to make a positive impact on society. Create with us:

contact@10012.com

We collaborate with ambitious
brands and people; we'd love to
build something great

contact@10012.com

We collaborate with ambitious
brands and people; we'd love to build something great

contact@10012.com

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