Satisfying and fighting hunger
The work we do for our clients we also do for ourselves with our own start-up, Rangri, a food-delivery platform in Brazil, which is run locally. What makes Rangri (pronounced “hungry” in Portuguese) unique is that it satisfies and fights hunger at the same time, as a portion of every order goes to either UNICEF or the Brazilian Association of Organic Agriculture.
Hunger is a constant on the streets of Brazil’s largest and most affluent cities yet most Brazilians do not have a meaningful way to deal with it. While non-profit organizations are doing great work, their marketing and technology is antiquated — most are struggling in isolation and obscurity and there is no faith in the government to address the issue.
With our design, social networking features, and a focus on the most popular restaurants in each target city, Rangri appeals to the fast-food delivery sector in Brazil. Users, who tend to be young, urban, middle and upper class, pay only the cost of food and delivery. Revenue is generated from participating restaurants, which pay a 10% fee for each order, including food, taxes and delivery.
Searching far and wide
How do we select the restaurants we work with? It all depends on quality, what consumers are looking for, and how the cuisine complements what is already represented. We keep the variety wide and the quality high.
Watching contributions rise
Users watch our contribution to hunger-fighting organizations increase in real time as they add more items to their order, giving them an incentive to order even more.
Turning bragging into profit
We designed a Bragging Engine™ as a way to decrease cost per acquisition and increase retention. It capitalizes on Facebook’s updated algorithm, which prioritizes posts from friends over posts from advertisers, and gives users an opportunity to brag about the good they are doing — simultaneously spreading awareness about Rangri.
Rewarding donations with fun
To retain users, the more they order, the quicker they achieve particular milestones (i.e. “I donated 50 meals”), which unlocks discounts—a rewards program with a tangible impact. Rewards include exclusive filters, from “I helped fight hunger” to TacoFace™.
Building our identity
Rangri’s color palette is based on Brazil’s national dish, prato feito or “ready-made meal,” which is enjoyed by people of all backgrounds and means.
Shared bragging card after completing order
Shared bragging card after
Additional orders generated from each shared card
Additional orders generated from
each shared card
Of orders are
WHAT WE DID
110 East 25th Street
New York, NY 10010
+1 (646) 894.8236
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We collaborate with courageous clients who want to make a positive impact on society. Create with us:
We collaborate with ambitious
brands and people; we'd love to
build something great
We collaborate with ambitious
brands and people; we'd love to build something great
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